As an entrepreneur, you’re always on the lookout for new opportunities to make money. One option that’s gaining in popularity is owning a franchise. But how exactly do you make money owning a franchise? In this comprehensive guide, we’ll explore the ins and outs of franchising, from the initial investment to the ongoing costs, and everything in between. We’ll also look at the success factors that can help you achieve financial success as a franchise owner.

What is a Franchise?

A franchise is a business model where an established company, the franchisor, grants a license to an individual, the franchisee, to operate a business using the franchisor’s brand, products, services, and systems. The franchisee agrees to follow the franchisor’s rules and guidelines in exchange for support, training, and access to established branding and marketing materials.

Types of Franchises

There are several types of franchises, including:

  • Product Distribution Franchises
  • Business Format Franchises
  • Management Franchises
  • Conversion Franchises
  • Master Franchises
  • Area Developer Franchises
  • Multi-Unit Franchises

Each type of franchise has its own unique characteristics and requirements. It’s important to carefully research each type of franchise to determine which is the best fit for your skills and interests.

The Costs of Franchising

The initial investment for a franchise can vary widely depending on the type of business and the franchise system. On average, the initial investment for a franchise ranges from $50,000 to $500,000 or more.

The initial investment is the largest cost associated with owning a franchise. This investment covers the franchise fee, equipment, supplies, inventory, and any necessary renovations or remodeling. The initial investment can range from a few thousand dollars to hundreds of thousands of dollars, depending on the franchise and location.

Ongoing Fees

In addition to the initial investment, franchisees are responsible for ongoing fees, such as royalty fees and advertising fees. Royalty fees are a percentage of the franchisee’s sales that are paid to the franchisor and are used to support ongoing training and support programs. Advertising fees are used to support national advertising campaigns and are also paid as a percentage of sales.

Operating Costs

Franchisees are responsible for all of the operating costs associated with their business, including rent, utilities, insurance, supplies, and employee salaries. These costs can vary widely depending on the size and location of the franchise.

Earning Potential

In general, franchisees can expect to earn a profit within the first few years of operation, with the potential to earn a substantial income in the long term. The exact earning potential will depend on several factors, including the type of franchise, the location, the investment level, and the franchisee’s ability to effectively operate and manage the business.

On average, franchisees can expect to earn a profit of 4-12 percent of their gross revenue. However, this number can vary widely depending on the franchise and location.

Success Factors in Franchising

The first step in making money as a franchisee is finding the right franchise. This means finding a franchise that aligns with your interests, skills, and goals, and that has a proven track record of success. It’s important to carefully research each franchise to determine which is the best fit for you.

Effective Management

Effective management is essential to the success of a franchise. Franchisees must be able to manage their business effectively, including managing employees, controlling costs, and maximizing profits. This requires a combination of business acumen and people skills.


The location of a franchise can have a significant impact on its earning potential. Business factors such as the potential customer base of the franchise and the quantity, as well as the quality of local competitors, will affect how profitable a franchise will be.

Brand Recognition

One of the benefits of owning a franchise is the established brand recognition that comes with it. This can help attract customers and drive sales. It’s important to choose a franchise with a strong brand reputation in the industry.

Marketing and Advertising

Marketing and advertising are essential to the success of any business, including franchises. The franchisor will typically provide marketing and advertising support, but franchisees may also need to invest in local advertising to attract customers.

Training and Support

Franchisees receive training and support from the franchisor, which can help them effectively operate and manage their business. It’s important to choose a franchise that provides comprehensive training and ongoing support to franchisees.

Customer Service

Customer service is a critical component of any successful business, including franchises. Franchisees must provide exceptional customer service to attract and retain customers.


Innovation is essential to the long-term success of a franchise. Franchisees must be able to adapt to changing market conditions and consumer preferences to stay ahead of the competition.

Financial Management

Effective financial management is essential to the success of a franchise. Franchisees must be able to manage their finances effectively, including budgeting, forecasting, and cash flow management.

Community Involvement

Community involvement can help franchisees build relationships with customers and establish themselves as a trusted member of the community. Franchisees should look for opportunities to get involved in local events and support local causes.

Risks of Owning a Franchise

Just like any business, owning a franchise is not without its risks. One of the main risks is the franchisor’s ability to maintain the integrity of the brand. If the franchisor fails to uphold the standards of the brand, it can negatively impact the success of the franchise.

Additionally, franchisees are subject to the policies and regulations set forth by the franchisor, which can limit their ability to make changes to their business.

Owning a franchise can be a lucrative and rewarding business opportunity. By finding the right franchise, effectively managing the business, and taking advantage of the support and resources provided by the franchisor, franchisees can achieve financial success and make money owning a franchise. However, it’s important to carefully research each franchise and understand the costs, risks, and success factors before making a decision.

Reach out to Aaron Bakken at for more details.

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About Aaron Bakken                                     

Franchise Consultant for The Franchise Consulting Company

Proven Experience
Aaron has 20+ years of franchise and independent business ownership experience. He also spent 5 years as the VP of Franchise Development for an international franchise group, growing the franchise to the advent of a private equity buyout. Whether you are looking to buy a franchise opportunity or franchise your business, Aaron knows how to guide you.

No Cost To You
Aaron is paid by franchisors and development companies for bringing them viable franchise investors. So frankly, his clients have nothing to lose by engaging with him but a bit of their time. Aaron helps his clients navigate the complex world of franchise ownership and development and provides long term guidance to help his clients achieve their entrepreneurship goals.


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