There are literally thousands of franchise opportunities business owners can invest in, so it’s important that you take time to conduct your search using an effective method. By approaching your search in a methodical way, you can keep yourself from feeling overwhelmed by all of the choices available to you. Not only will it make the process less overwhelming, but it also helps you stay organized as you narrow down your options. Unorganized searches take more time and can be frustrating, so much so that people rarely find the right franchise this way. If you want to start working for yourself sooner rather than later, stay organized with a methodical approach. Ready to start your search in a way that will increase your chances of finding the best franchise opportunity that suits your needs without feeling overwhelmed in the process? Below are a few tips to help you do so…


As you begin your franchise business search, you should create a list of goals that coordinate with what you are hoping to get out of owning a franchise business and what you want it to do for you.

Here are some examples of goals to set…

  • The perfect franchise for me will match my core values.
  • A franchise that will allow me to live a nice life after I retire when I am ready to sell it would be ideal.
  • My goal is to be a multi-unit franchisee so that I can provide ample work opportunities to those in my community while dominating the market.
  • Ideally, my franchise will let me employ family and friends.

Goal setting is the first step so that you can ensure the franchise you choose aligns with who you are and what you aim to achieve.


Choosing a franchise will be greatly impacted by your budget. You should take a financial snapshot so you can figure out where you stand financially if you haven’t already. You will need to have your current financial information available before you can get started. This includes mortgage information, credit card statements, investment statements, car loan or lease amounts, and any other paperwork pertaining to your liabilities and assets. Once you have a clear understanding of your finances and how much you could potentially borrow for your franchise, you will be able to narrow down your search.
Note: When you are looking for franchise opportunities, focus on the total initial investment– not just the franchising fee.
Only look at franchises that match your budget. This makes your search more efficient and relevant as you aren’t wasting your time looking at franchises that exceed your budget.


This one can be a little more challenging than you might think but it is unavoidable, and it will save you quite a bit of time and frustration as you choose your franchise. What is it? Contact. Reach out to the franchisors you are interested in and ask all the questions. When it comes to opening a franchise business, an internet search just will not do. So many people consider opening franchises but never get past the research stage. They talk themselves out of it in the process assuming that the market is oversaturated or that it won’t be profitable in the area. But the problem is that they aren’t getting their information from the most reliable source. How do you know you won’t see a solid profit margin with a certain franchise? It is important to remember that each situation is different for all franchisors. Making assumptions before reaching out to the right source is a big mistake that many potential franchisees make.

Competition might seem intimidating but that could mean that there are enough consumers to justify the number of similar businesses. Contacting the franchisor and other franchisees is the best way to get a reliable answer instead of simply assuming. They are equipped with the information you need and experience you can rely on. Getting in touch with a franchisor or franchisee is easy to do! All you have to do is fill out the request free information section when you find a franchise business you might want to invest in.

Ready to start your search? Let’s do this! Aaron Bakken – Franchise Consultant can help you get started and find the perfect franchise for your business needs.

Contact Aaron (608-576-4592) To Learn More!

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About Aaron Bakken

Franchise Consultant for The Franchise Consulting Company

Proven Experience
Aaron has 20+ years of franchise and independent business ownership experience. He also spent 5 years as the VP of Franchise Development for an international franchise group, growing the franchise to the advent of a private equity buyout. Whether you are looking to buy a franchise opportunity or franchise your business, Aaron knows how to guide you.

No Cost To You
Aaron is paid by franchisors and development companies for bringing them viable franchise investors. So frankly, his clients have nothing to lose by engaging with him but a bit of their time. Aaron helps his clients navigate the complex world of franchise ownership and development and provides long term guidance to help his clients achieve their entrepreneurship goals.