Investing in a franchise comes with access to a proven system, training, and support but the ultimate level of success is up to the individual franchise owner. As they say, what you put in is what you get out. Franchises are different in terms of industry, working hours, and capital requirements as each are important in deciding which franchise to buy. But no matter the industry, your personality is distinctly the largest influence on your success. In any franchise system, there are standout franchisees who surpass the brand’s expectations. What makes them perform so well?
Passion For The Brand
People who go all in and believe in their franchise’s concept do well. After all, why would you invest in a business that didn’t excite you? Think about it. Would you rather buy a product or service from someone who is excited about their business or from a business owner who doesn’t seem to care? “Choose a job you love, and you will never have to work a day in your life.” Passion is powerful in business.
All the experts agree that people skills are very important for those who earn a franchise. Franchisees need to deal with suppliers, employees, trainers, franchisors, and often, inspectors, the public, etc. While some people have innate people skills to navigate all these situations, others will need to develop them as time goes on. Franchise owners engage with people on a daily basis. Being personable and friendly are key factors for success. Positive interactions with customers, employees, vendors, and the community are essential in developing those all-important relationships.
Value Customer Service
Essentially, the three important qualities of customer service are professionalism, patience, and a “people-first” attitude. Although customer service varies from customer to customer, as long as you’re following these guidelines, you’re on the right track. Developing a customer base is one step but keeping them is another. Make sure your franchisee creates a top-notch customer experience. If you can do this, customers will remain supportive, appreciative, and loyal.
Be A Compliant Franchisee
Franchising is all about following a proven system. The franchisor has gone through the trials and tribulations of perfecting the business model and has laid out a path for success. The franchisee is obligated to follow the system. Do not change the company’s logo or go against the franchisor’s social media strategy. A noncompliant franchisee may think he has a better idea but going against the system just doesn’t make sense. Walking into a proven system is the main benefit of franchise ownership. Franchisees who follow the system are setting themselves up for success.
Treat Employees With Respect
A successful franchise will treat employees well and with respect. Courteous treatment keeps employees content. Treat them the same as you do customers and they will be professional and loyal to your business.
Keep Your To-Do List Manageable
Work smarter not harder. Working smarter means prioritizing time management to achieve the best and highest results. Adding an unrealistic amount of daily tasks to your to-do list can lead to disappointment if you don’t finish them all. Keeping your list short makes it more manageable and more useful. The best use of the franchisee is actively managing and growing the business, not doing menial tasks.
Franchises offer the independence of small business ownership supported by the benefits of a big business network. You don’t necessarily need business experience to run a franchise. However, when you are looking for a franchise, it’s important to do your research and make sure that the business suits your long-term interests and your personality.
Contact Aaron (608-576-4592) To Learn More!
About Aaron Bakken
Franchise Consultant for The Franchise Consulting Company
Aaron has 20+ years of franchise and independent business ownership experience. He also spent 5 years as the VP of Franchise Development for an international franchise group, growing the franchise to the advent of a private equity buyout. Whether you are looking to buy a franchise opportunity or franchise your business, Aaron knows how to guide you.
No Cost To You
Aaron is paid by franchisors and development companies for bringing them viable franchise investors. So frankly, his clients have nothing to lose by engaging with him but a bit of their time. Aaron helps his clients navigate the complex world of franchise ownership and development and provides long term guidance to help his clients achieve their entrepreneurship goals.